Tips On Marketing Your House For Results

How to Take a Professional Approach

Marketing is a considerable expense, however it is important to get it right from the start. It is best to work out a detailed plan with your agent that focuses on a concentrated marketing campaign. This means using various types of media at the one time to reach the greatest number of buyers. For example multiple internet sites, signboard, print advertisements and a letter box drop.

Your agent will prepare a plan to market your property. They will suggest professional photography and text. Attractive photos and words undoubtedly give you a greater chance of generating buyer attention.

Photographers will need to prepare your property before the photo shoot. Help them by out by keeping rooms tidy and uncluttered, remove photo frames and any other unnecessary objects. Fresh flowers always look fantastic and if you have a garden, ensure it is pristine as this is likely to be one of the main selling features.

Internet Marketing

In recent years, the internet has become one of the most popular ways to market your property. Websites such as www.domain.com.au, www.ljhooker.com.au and www.realestate.com.au are the first port of call for many buyers, as it is by far the most efficient way to view all properties for sale in the one place.

Buyers can register their details with these sites and new listings matching their criteria will instantly be sent to their inbox. Sellers can therefore be assured that the right buyers are being instantly directed to their property.

Another bonus for sellers is they can see how many times their property listing has been visited. Most websites provide a function that lists how many page visits you have had. We buy houses in Clearwater

Social networking sites such as Facebook also have an important place in the real estate arena. They provide an incredible platform to reach a mass audience. Most websites are affiliated with social networking sites.

Print Media

Despite the internet boom, the local paper still has a vital role to play in your advertising campaign. Buyers will tend to look on the internet, then check the local papers as a secondary but important reference. Houses advertised in the local papers often become the main talking point in many cafes and lounge rooms around Australia.

In addition, because the real estate section of the national papers has articles on market conditions, tips for buyers and sellers plus detailed lists of recent sales and auction results, buyers are drawn to the property lift out also as a research resource. Your property’s advertisement will also benefit from the increased readership.

So, the ritual of reading the Saturday real estate lift-out with your morning coffee is far from over. While there may be an online movement, it really pays to use both the internet and print media in your marketing plan, particularly for sellers having an auction who need to attract the greatest amount of buyers in the shortest amount of time.

Be Comprehensive

An experienced agent will recommend a marketing campaign that covers all bases, particularly when running an auction campaign. However, as the seller you have the final say and in most instances marketing is your expense, whether you achieve a sale or not. The less motivated you are to sell, the softer your approach may be.

A multi-faceted marketing campaign is likely to include an attractive signboard out the front of your home with the agent’s details in bold, your property listed on a number of websites with social networking alliances, a series of print advertisements in both the midweek and weekend papers plus professional brochures with a floorplan on the back are also great for the buyer to take home.

Most agents will have a database of active buyers that they are regularly in contact with, this enables the agent to be pro-active about introducing the right buyer to the right property.

Preparing Your Home For Sale – Make an Entrance

Add Interest to Your Doorway

If you have sufficient space, place a range of matching terracotta pots with plants against the wall near your entrance. For the average sized doorway use the pots up to a metre high. If your home is an older style, aged classic cone shaped pots with a rolled rim containing colourful flowers, like geraniums, will give a traditional welcome feeling. For more modern homes tall angular pots that taper downwards are very popular – add architectural plants like succulents for a dramatic effect.

Keep it Balanced

Try and keep everything symmetrical. If you are using pots and plants to add interest, put one either side of the entrance or you might like to hang two matching lanterns for a warm glow. The trick is to keep it simple and not clutter the space.

Step Inside and See the Light

Often hallways are narrow and dark. If your house suffer from this problem, try painting the walls white to lighten things up, or add a sky light. A broad runner will make a hallway seem wider.

Shabby Doors Need to be Spruced Up

Your front door is the first thing your buyers see, so if it needs a lick of paint get out the brushes! You might also consider a new handle or knocker – this is an inexpensive way to update your door.

Pave the Way to a Successful Sale

Guide buyers to your door with a paved pathway. Plain white pavers look terrific against a green lawn. If the steps to your front door look at a little shabby a great trick is to the tile the step rises, rather than ripping everything out and starting from scratch.

Maintain Your Privacy

In many areas, especially the inner city, security and privacy are selling points, so low to medium wall at the front of your house can appeal to buyers. Don’t forget to check with your local council to ensure all building regulations are met.